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How SEO Audits Help Your Company Grow in 2018 | WebFX

Published on July 14, 2025
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How SEO Audits Help Your Company Grow in 2018

In today’s digital landscape, understanding how SEO audits help your company grow in 2018 is crucial for businesses seeking to increase their online visibility, drive more traffic, and boost conversions. As we navigate the complexities of search engine optimization, it’s essential to recognize the pivotal role SEO audits play in identifying areas of improvement, optimizing website performance, and ultimately, propelling business growth.

What is an SEO Audit, and Why Do You Need One?

An SEO audit is a comprehensive analysis of your website’s technical, content, and link-related elements to identify strengths, weaknesses, and opportunities for improvement. This in-depth examination provides a roadmap for optimizing your website, enhancing user experience, and improving search engine rankings. In 2018, an SEO audit is more crucial than ever, as Google’s algorithms continue to evolve, and user expectations for seamless online interactions grow.

By conducting regular SEO audits, you can:

  • Uncover technical issues hindering search engine crawlers and indexing.
  • Optimize on-page elements, such as titles, descriptions, and header tags, to increase visibility.
  • Analyze competitors’ strategies and identify gaps in your own approach.
  • Improve user experience through enhanced website navigation, loading speed, and mobile responsiveness.

How SEO Audits Identify Opportunities for Growth

A thorough SEO audit helps you pinpoint areas where your website can improve, providing a clear direction for optimization efforts. By identifying opportunities for growth, you can:

Enhance technical SEO:

  • Optimize website architecture and internal linking to facilitate search engine crawling.
  • Improve page loading speed, as slower sites can negatively impact user experience and search engine rankings.
  • Ensure mobile-friendliness, as Google prioritizes responsive design in its algorithm.

Refine content strategy:

  • Develop high-quality, engaging content that resonates with your target audience.
  • Optimize content structure, using header tags, meta descriptions, and optimized images.
  • Implement a content marketing strategy that attracts links and shares.

Strengthen link building efforts:

  • Identify broken links and opportunities for link reclamation.
  • Analyze competitors’ backlink profiles to uncover potential link partners.
  • Develop a link building strategy that focuses on quality, relevance, and authority.

SEO Audits and Competitor Analysis: A Winning Combination

When conducting an SEO audit, it’s essential to incorporate competitor analysis to gain a deeper understanding of your industry’s landscape. By analyzing your competitors’ strengths and weaknesses, you can:

Uncover gaps in the market and capitalize on untapped opportunities.

Refine your unique selling proposition (USP) and differentiate your brand.

Develop a data-driven strategy that sets you apart from the competition.

At Bluegift Digital, our team of experts can help you navigate the complexities of SEO audits and competitor analysis, providing actionable insights to drive business growth. Whether you need a comprehensive website redesign or targeted digital marketing strategies, our expertise in web design, digital marketing, and SEO can help you succeed in today’s competitive online landscape. Learn more about our services at https://bluegiftdigital.com.

Conclusion and Next Steps

In conclusion, understanding how SEO audits help your company grow in 2018 is crucial for businesses seeking to thrive in today’s digital landscape. By conducting regular SEO audits, identifying opportunities for growth, and incorporating competitor analysis, you can optimize your website, enhance user experience, and drive business growth. Remember, a well-executed SEO audit is not a one-time task, but an ongoing process that requires continuous monitoring and improvement.

Take the first step towards SEO success and schedule your comprehensive SEO audit today. With our expertise and guidance, you can unlock the full potential of your website and drive business growth in 2018 and beyond.

Unlocking Growth: How SEO Audits Help Your Company Thrive in 2018

As we’ve discussed, SEO audits are a crucial step in optimizing your online presence. But what exactly do they entail, and how can they contribute to your company’s growth in 2018? Let’s dive into the details.

SEO Audit Aspect Benefits for Growth in 2018
Technical Optimization Improved website loading speed, enhanced mobile responsiveness, and better search engine crawlability, leading to increased conversions and higher search engine rankings.
Content Gap Analysis Identification of untapped content opportunities, allowing your company to create targeted, high-performing content that resonates with your target audience and drives more traffic to your site.
Keyword Research and Optimization Strategic identification and implementation of high-potential keywords, resulting in improved search engine rankings, increased organic traffic, and enhanced brand visibility.
Link Building and Outreach Establishment of high-quality backlinks from authoritative sources, increasing your website’s authority, trustworthiness, and search engine rankings, while also expanding your online network and partnerships.
Analytics and Reporting Accurate tracking and measurement of key performance indicators (KPIs), enabling data-driven decision-making, and refining your SEO strategy for optimal ROI.

Unlocking the Full Potential of Your Online Presence

The data speaks for itself: a comprehensive SEO audit is a crucial investment for any company looking to grow and thrive in 2018. By addressing technical optimization, content gaps, keyword research, link building, and analytics, you’ll be well on your way to dominating the search engine landscape, driving more traffic, and converting visitors into loyal customers. But don’t just take our word for it – take the first step towards unlocking the full potential of your online presence.

Ready to supercharge your SEO strategy and drive real growth for your company in 2018? Get in touch with our team of SEO experts today to schedule your comprehensive SEO audit and take the first step towards a brighter online future.

SEO Audit FAQs: Boost Your Online Visibility and Grow Your Business

In today’s digital landscape, a well-planned SEO strategy is crucial for businesses to thrive online. An SEO audit is a crucial step in optimizing your website for search engines, but you may have questions about how it can help your company grow. Below, we’ve answered some of the most frequently asked questions about SEO audits to help you get started.

What is an SEO audit, and why do I need one?

An SEO audit is a comprehensive analysis of your website’s technical and content-related aspects to identify areas for improvement and opportunities for growth. You need an SEO audit to ensure your website is search engine friendly, loads quickly, and provides a great user experience, ultimately driving more traffic, leads, and sales.

How does an SEO audit improve my website’s search engine rankings?

An SEO audit helps identify and fix technical issues, optimize on-page elements, and improve content quality, resulting in higher search engine rankings and increased online visibility. By optimizing your website for search engines, you’ll rank higher, drive more organic traffic, and reach your target audience more effectively.

Can I perform an SEO audit on my own, or do I need to hire an expert?

While it’s possible to perform some SEO audit tasks on your own, hiring an expert can provide a more comprehensive analysis and actionable recommendations tailored to your business goals. An SEO expert can also help you implement changes and track progress over time.

What aspects of my website are evaluated during an SEO audit?

A comprehensive SEO audit evaluates your website’s technical aspects, such as website speed, mobile responsiveness, and crawl errors, as well as content-related aspects, including keyword optimization, meta tags, and internal linking. This thorough analysis provides a complete picture of your website’s strengths and weaknesses.

How long does an SEO audit take, and what’s the typical cost?

The duration and cost of an SEO audit vary depending on the scope of the project, website size, and complexity. Typically, an SEO audit takes 1-4 weeks to complete, and the cost ranges from $500 to $5,000 or more, depending on the level of detail and expertise required.

What kind of results can I expect from an SEO audit?

After an SEO audit, you can expect improved website speed, higher search engine rankings, increased organic traffic, and enhanced user experience. By implementing the recommended changes, you’ll see a significant improvement in your website’s online performance and a positive impact on your business’s bottom line.

How often should I conduct an SEO audit to ensure continued growth?

We recommend conducting an SEO audit every 6-12 months to ensure your website remains optimized and aligned with the latest search engine algorithms and best practices. Regular audits help you stay ahead of the competition and adjust your strategy to meet changing user behaviors and market trends.

Can an SEO audit help me identify and fix technical issues on my website?

Yes, an SEO audit can help identify and fix technical issues, such as crawl errors, broken links, and slow page speeds, which can negatively impact your website’s search engine rankings and user experience. By addressing these issues, you’ll improve your website’s overall health and search engine friendliness.

Ready to take your business to the next level with an SEO audit? Contact us today to schedule your comprehensive website analysis and start driving more traffic, leads, and sales!